UP is dedicated to “unlocking the potential” for the community to take part in funding innovative, high-impact programs that empower people to “unlock their potential” and thrive. UP rallies the community to build stronger families. We link individuals and companies who are inspired to give a ‘hand-up’ to vulnerable families in Calgary. When we re-frame life’s challenges as something that can be overcome – not someone’s story or identity – we can break the cycle of trauma, mental health issues, addictions and even poverty. If you imagine a city filled with people – from all walks of life – who care for each other and value strong and vital communities, you need to be part of UP.