Shaw Birdies for Kids presented by AltaLink

Your donation is matched up to 50% and will support programming for young dads!

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What is Shaw Birdies for Kids presented by AltaLink?


Shaw Birdies for Kids presented by AltaLink is a non-profit program run under the Calgary Shaw Charity Classic Foundation. This program was introduced to the 2015 tournament and is a program designed to help raise funds for local charities, engage the community in the tournament, and provide matching funds for each charity involved. The program itself acts as a partnership builder between donors and charities, as all money will flow through the Calgary Shaw Charity Classic Foundation towards Alberta charities. All administrative costs and efforts for the program are covered by the Shaw Charity Classic tournament meaning that charities have no costs associated with the program and 100% of all donated funds through the Foundation will go directly towards the charity selected. On top of your donation, the most exciting part of BFK is the matching pool. For your generous contribution, up to 50% will be matched and the funds will go directly to your chosen charity.

The 2020 Birdies for Kids program will begin February 1 until August 30, 2020.

Why Young Fathers?

Catholic Family Service is committed to building strong families, and research shows that involved, supportive fathers have a significant impact on family resilience.

  • Children of involved fathers experience life-long, positive impacts, including fewer behaviour challenges and stronger school performance.
  • Mothers experience lower stress and increased support within an effective co-parenting relationship.
  • Fathers themselves benefit from being involved, showing improved well-being and mental health.

There’s no way around it; parenting is hard work. This can be especially true for young parents who may lack the knowledge, maturity, or resources of their older counterparts. And while there are supports for young mothers, like the programs offered at Louise Dean for the past 50 years, young fathers have been chronically under served. Fathers Moving Forward, provided by Catholic Family Service, is the first program of its kind in Canada, and one of the programs we offer to support young fathers.

If you are curious, here’s a link to some new research that shows the significance of fathers’ mental health and the quality of their co-parenting relationships to child development:

Ways to Give

Direct Donation

Visit and fill out the short form to donate directly through Shaw Birdies for Kids presented by AltaLink. Donations are matched up to 50%..

Donate Now!


Text KIDS197 to 30333 to donate $10.

Chip in for Kids is a new and easy way to donate to the UP Foundation through Shaw Birdies for Kids presented by AltaLink. Text KIDS197 to 30333 to donate $10 to UP. The donation will be added to your phone bill.

Shaw will match every #ChipinforKids donation made on a dollar-for-dollar basis, up to a total of $150,000. In addition, donations made to UP will be matched again by the Shaw Charity Classic ­— up to an additional 50 percent of the Shaw-matched donation. That means an individual donation of $10 can grow into a donation of $30 to the UP Foundation.

Skip the Depot Bottle Drive

Get rid of that growing pile of bottles and cans. With Skip the Depot, you can donate your refund to the UP Foundation. The best part? They pick up your recycling. You get the tax receipt. We’ll put the donation through Birdies for Kids, so it’s eligible for matching up to 50%.

5 Easy Steps to Donate your Recycling Refund:

  1. Download the app or sign up online at
  2. Once you’re logged in, press “Get Started Here.”
  3. Choose “Bottle Drive” from the options.
  4. Click the “Organization” drop down menu, then search for and select Unlocking Potential Foundation.
  5. Click “Donate Now,” then follow the prompts and enter your information.
Sign Up for Skip the Depot

Thank you for your support!

Your contribution will support programming for young fathers, and help us build strong families. Donations can be made to the Unlocking Potential Foundation through Birdies for Kids until August 30, 2020.