Unlocking Potential (UP) Foundation

UP was established in 2009 as the fundraising arm of Catholic Family Service (CFS). Together, UP and CFS build strong families in Calgary and the surrounding area.

UP is dedicated to “unlocking the potential” for the community to take part in funding innovative, high-impact programs that empower people to “unlock their potential” and thrive. UP rallies the community to build stronger families. We link individuals and companies who are inspired to give a ‘hand-up’ to vulnerable families in Calgary. When we re-frame life’s challenges as something that can be overcome – not someone’s story or identity – we can break the cycle of trauma, mental health issues, addictions and even poverty.

If you imagine a city filled with people – from all walks of life – who care for each other and value strong and vital communities, you need to be part of UP.

The mission at UP is to ensure the sustainability of quality programs that translate into better lives for vulnerable Calgarians.

We envision a Calgary always caring for its most vulnerable families.

Our values: Accountability – Trustworthiness – Integrity

Keep “UP” with the latest news on our Facebook Page!

For more information about UP, contact Jessica Williams, Managing Director of Stakeholder Relations at 403.205.5222 or jessica.williams@cfs-ab.org.

Unlocking Potential

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“We were university students and expecting a baby in 2012 when we started meeting with a social worker at Louise Dean Centre. As young parents, we needed a lot of support. After our daughter was born, Jameela decided to work from home and build a jewelry business. When Peter got laid off, we thought, “If we can do this baby thing, we can run a business.” Turns out babies and businesses are a lot the same. They take time and effort and trial and error, but then they start doing things on their own. Now our jewelry is in 40 stores across Canada. ”

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